Everlane’s ‘petra’ Collection Becomes Latest Handbag With Serious Demand – But Where’s The Designer Price Tag? – Yahoo Lifestyle Uk

Everlane’s new ‘Petra’ collection got 7,500 people on the wait list in a matter of days [Everlane] The lush Mulberry Willow, the perfect-for-work Alexa and let’s not forget Victoria Beckham’s bowling bag – name that tote and we’ve inevitably cursed our bank accounts for not having the balance to boot. Which is why when we heard that a new line of handbags minus the designer price tags is clocking up as much handbag hysteria as the Hermes Birkin – we just had to check it out. Enter Everlane’s “Petra” collection , a new line of classic Italian leather shoppers that saw 7,500 people join the waiting list in a matter of days – despite only putting 1,000 into production. Available in three styles, The Magazine, The Market and The Portfolio, the bags are made of 100 per cent fine Italian leather, with a classic design of a deep shopper with thin leather shoulder straps. But most importantly the bags promise they won’t break the bank, with prices ranging from a far more budget-friendly 200-265 per tote. The Hermes Birkin bag famously saw thousands join the waiting list Speaking about the frenzy their new line has created, an Everlane spokesperson told Mail Online : “We think it’s getting such hype because it’s a really high-quality bag, available in classic silhouettes and colours. “It is made in an amazing factory in Italy where several luxury brands producer their leather goods (and then sell them at a high mark-up – which we don’t).” The online-only retailer promises complete disparity with their shoppers, writing on their website: “We believe customers have the right to know what their products cost to make.
Procured from: http://yhoo.it/1aoJOOe


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