Tod’s Moving On From Cozy Loafers To Revive Sales – Business Core

Now the brand is outperforming: sales of pumps and court shoes with Vivier’s signature square buckle rose 20 percent in the first quarter of this year versus a 0.8 percent rise for Tod’s. But the same buzz hasn’t happened at Tod’s, consumers say. Clementina Previ, 53, from Lodi in northern Italy, said the brand did not offer exciting new collections in the same way as peers. “I was hoping for something more bold, and the bags were much less captivating than I had hoped,” she said as she window-shopped on the cobbled streets of Milan. INNOVATION Macellari, the chief financial officer, says the company doesn’t expect the new ranges to restore luster to the brand right away. “The real work for us is to try and create demand,” he said in the interview. “This is something we won’t achieve in two seasons, we will need longer, but this is the right path.” The company is no stranger to innovation: In its early years, the bobble-bottomed “Gommino” loafer was originally designed to give ladies an elegant alternative to the discomfort of driving in high heels. Tod’s was one of Italian luxury’s earlier firms to list on the stock market – after Gucci and Bulgari, but a decade ahead of Ferragamo and Prada.

Jonathan Cohen collaborates with cult beauty brand Shu Uemura – LA Times

He has the attention of style icon Lupita Nyongo, who has worn his distinctive print dresses numerous times, and retailers Dawn Klohs and Denise Schaefer, the sisters who own the influential Newport Beach fashion boutique, A’marees . Los Angeles designer Trina Turks universe is ever growing. For spring, she launched shoes and activewear. And landing in stores now for the fall season is her first comprehensive handbag collection.


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